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See websites I launched here: Orladeyo.com & Orladeyohcp.com

ORLADEYO is the first oral treatment option for those diagnosed with the rare disease hereditary angioedema (HAE). It is truly a life changing option for patients because the alternative treatment choices require injections, temperature controlled environments, and other limiting factors.

Being a Sr. Art Director for this brand was extremely rewarding and being able to transform the brand from my concept to execution was a fun experience.

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Being one of the lead Art Directors on this brand for a couple years was a really good time and I'm really proud of the work we created. Being able to maintain, concept, and evolve this well-known brand for a medication that changes lives for people with psoriasis, psoriatic arthritis, and Chrone's disease was rewarding. I did many launches on this brand, including new campaigns and a couple new indications.

Also check out their website I launched: Skyrizi.com

Don’t Drive Alone, Drive United.

This successful campaign has been consistently used over all United Tire’s advertising mediums, at all of their locations. I designed and finalized the projects for their display units, emails, coupons, window signage, tv commercials, and event materials.

This MetroCast “ME” campaign was designed to reach new clients. The photography is a mix of original and stock, and is meant to convey all different kinds of users. “ME” not only plays off of the MetroCast name, but also sends the message that the user is in control of their TV entertainment. This campaign included mailers, billboards, and TV spots.

Along with the MetroCast Residential brand, I also worked with the MetroCast business brand and created mailers, billboards, and TV Spots for them as well.

Martin Law, the law firm for injured workers.

I have created multiple billboards, subway posters/bulletins, and even a TV spot to make injured workers aware that Martin Law is the law firm on their side.

Evan is a friend and talented musician. So, me being the designer friend I am, I made his logo, his one sheet, and designed his merch for him.

This concept campaign is a complete redesign from the original. The bus stop advertisement originally posted by Fitness First™ was designed to be interactive, but actually turned out to be quite offensive. The original execution had the bus stop bench set up as a scale. When people sat on it, their weight was displayed on the digital screen with nothing else but the Fitness First™ logo.

This redesigned bus stop advertisement was meant to put viewers in the high-end gym environment, rather than publicly shame them for their weight. Fitness First™ is a luxury health club and fitness center with the newest equipment and professional classes. This bus stop advertisement redesign is meant to display the variety and quality of workout Fitness First™ members achieve.

This article was written by Emma Marris and published in Outside Online magazine. I redesigned the typographic structure of the short story to be better suited for print versus digital, and I created illustrations that follow the storyline. 

This campaign is meant to differentiate and highlight a daily product that is really no different from its competitors. Bandaid is a popular name brand, but I wanted to create a campaign for them that really stuck out and reinforced the brand’s superiority. I revolved this campaign around kids not only because they’re adorable and regular users of bandaids, but also so kids grow up knowing BandAid as THE bandage brand and continue using it as they get older. 

BioLife Plasma Services is an industry leader in the collection of high-quality plasma that is processed into life-saving plasma-based therapies. BioLife operates numerous state-of-the-art plasma collection facilities throughout the United States and Austria. I worked on a team to differentiate BioLife from competitors, as well as make them a fun and inviting brand to connect with.

Xiidra is a prescription eye drop approved by the FDA for both the signs and symptoms of dry eye disease. Xiidra is the only prescription eye drop that actually heals damage to the eye from dry eyes.

We use the double “ii” treatment across all Xiidra advertising materials, both for consumers and eye care professionals (ECPs).

Xiidra is a vibrant and friendly brand trying to break through the norm in terms of pharmaceutical advertising.

I was lucky enough to volunteer for this amazing mural project to bring more life into the Clara Barton Elementary School of Philadelphia. I was the project lead and designer. I picked a room, measured the walls, created a design, and recruited a team to help me paint. I made color maps and drew everything by hand and projector to make my very first mural come to life. I’m really proud of this piece and my team of volunteers.

I was asked to make album artwork for friends of mine in this super cool and local Philadelphia band called Tiny Hueman.

Go check out their new single ‘Up The Coast’!

What once was the hip shoe retailer, KicksUSA, is now known as SNIPES. During my time working with Kicks the brand was absorbed by the Euro streetwear giant, and I helped with the rebrand switch and gather all assets to aid in a smooth and successful transition. Shown here is an in-house email design I created when the company was still KicksUSA, under JACOEnterprises.

To see the rebirth of KicksUSA into SNIPES check out snipesusa.com

Eric Magnussen is a Porsche and BMW specialist with his own repair and race shop in Exton, PA. Not only does he work to make these Euro machines perform at their best, but he races them too... and constantly wins 1st place. I helped him with his logo exploration and we ended up with the family dog (Rowan the doberman) as the mascot and main centerpiece, as well as a secondary logo. Rowan attends almost every race, accompanies Eric at the shop, and has become a core part of the MLM brand.

I worked with Courtney Klinger, Founder and Head Designer of Studio Whitford, to help create the logo, website and branding for her new interior design business. Studio Whitford is a full-service interior design firm specializing in residential and boutique hospitality design, with a few other skills and tricks up the sleeve with restaurant and office design. I went through a branding and logo exploration with the design firm and we landed right where it wanted to be. Clean and sophisticated, with a twist. I also built a library of original photography and helped build up content to be used on social and web platforms.

Check out the website at Studiowhitford.com, where I helped build content and design.

This is an awesome band that I had the pleasure of working with to create their tour announcement flyers, tour t-shirt, and brand designs.

The Accessories Council is a not-for-profit trade organization that represents the fashion accessories, jewelry, footwear, and handbag industry. Their mission is to stimulate global consumer awareness and demand for fashion accessory products. In doing so they host many event, publish their own magazine, and much more.

See pages 56-57 for illustration in AC Nomad Magazine: https://magazine.nomadmagazinenyc.com/publication/?m=69861&i=818576&p=56&ver=html5